Digital Marketing & Automation
The rapid evolution of digital and web-based technologies has opened up an enormous range of possibilities for organisations seeking to acquire new donors, and build deeper relationships with existing ones.
Direct Mail has long been a key cornerstone for fundraising and continues to deliver results today, along with other more traditional channels like Telemarketing.
While these remain critical tools for fundraisers, there are many organisations
seeing a significant uplift by integrating new channels to deepen the conversation.
For fundraisers, in particular, the ability to tell compelling, emotional stories is
significantly enhanced by integrating elements of email, social media, web and
Well-designed, strategically targeted campaign messaging across different media channels helps drive home the critical nature of your organisation’s mission and the urgency to act.
For existing supporters, it is a perfect way to thank them, and continually reinforce the impact of their generosity.
SCG Precision’s Customer Communications Management (CCM) platform transforms traditional communications into interactive multi-channel communications from a single source of data.
Our platform incorporates a design tool, composition engine, workflow/business rule engine and multichannel output management to ensure your donors get the right message, at the right time, via the right channel.
Key services include:
• SMS integration for teasers, reminders, follow ups
• Online Surveys
• Personalised donation pages
• Landing pages
• Campaign microsites
• Production of social media assets
• Data & Digital Asset Warehousing
• Multi-channel DM/eDM designed and delivered from a single source of data
The value of multi-channel campaign delivery is further enhanced by our
SCG Precision help simplify the process and provide you a critical competitive
advantage, by utilising innovation and technological enablement to help you work smarter, not harder. After spending time to fully understand your needs and activities, we deploy leading technologies to facilitate campaign automation wherever possible.
We work with you to map out the channels of communication, define optimal donor lifecycle touchpoints, how the donor wants to be engaged with and most importantly track results.
This automation technology enables an effective donor-centric communication
program to be delivered with maximum efficiency and a minimum of effort, helping to enhance and deepen your relationship with your supporters.
This automation technology enables an effective donor-centric communication program to be delivered with maximum efficiency and a minimum of effort, helping to enhance and deepen your relationship with your supporters.