We hero brands
with words...
COPYWRITING
Thoughtful copywriting services tailored to communicate to your target audience...
Experts in making meaning through considered, contextual writing, we cut a you-shaped hole in the world. A little left of centre, we believe great words don’t need to work hard and that there’s benefit to being brave. Using a sense of play, we climb past cliché, giving your story room to stretch its legs.
WEBSITE
COPY
Your copy is fraught with mediocre. you’re suffering from bullet-point-itis or you’re too close to your subject. We’ll work from scratch or rewrite to add value and volume to you and what you do.
CAMPAIGN
COPY
Take a risk. Packaging thinly-veiled brand propaganda is lazy and teaches your audience to expect insincerity. We extract pretence and leave the essence; let us be brave and use more shades of play.
TAGLINE & HEADLINES
These little plot-lines play pandemonium with your character. When they’re not right, they can date you, dumb you down or make you a ‘don’t.’ We write sassy shorts that shout and show you off.
BRAND NAMEING
Take a risk. Packaging thinly-veiled brand propaganda is lazy and teaches your audience to expect insincerity. We extract pretence and leave the essence; let us be brave and use more shades of play.
VIDEO & SOCIAL
We pen words in other people’s mouths, nut-out narratives, fill out characters and prop up products with stories. Our natural concept based scripts, could make anyone sound good.
COLLATERAL
COPY
We connect the un-obvious and think outside the same to bring your thing to the reach of more minds. By making your product relevant in different worlds we write to educate, without the hard sell.
PRODUCT
DISCRIPTIONS
Think of these product passages as speed dating for your goods. We write nuanced nutshells because good things come in small paragraphs. Effectively explaining your Thingamajig bridges the tactile experience and animates your item.
ARTICLES & NEWSLETTERS
Take a risk. Packaging thinly-veiled brand propaganda is lazy and teaches your audience to expect insincerity. We extract pretence and leave the essence; let us be brave and use more shades of play.
Who we write for
NOT-FOR-PROFIT
NEW BRANDS
Not-for-profit organisations have compelling stories to tell. Let us tell your story in ways that will motivate your donors to give: and to give generously.
You’re a new face in town. Become familiar and be the business that knows how your audience takes their tea. We help you establish a connection and a presence that you can naturally inhabit.
EXISTING BRANDS
AGENCIES
You’re a stalwart and a stayer. Keep your content current, your tone tailored and your conversation relevant. We help you keep in touch and dig your feet in as a go-to agent in the cosmos of your clientele.
You’re coping with colossal campaigns or branding blues. Get wise with words and zoom in on the meta of your message. We help you fill in Lorem Ipsum with lovely language that tingles in the right places.
Our process for getting your job right
1.
KNOWING
YOUR JOB
AND BRAND
2.
WE CREATE A BREIF
3.
WE BEGIN TO WRITE
4.
YOU CONSIDER IT
5.
WE REFINE & FINALISE
Get in touch
How you can contact us:
SCG Precision
20 Vestey Drive,
Mount Wellington,
Auckland 1060